Course Curriculum

Module 1: Introduction to Marketing

• Fundamentals of marketing and business strategy
• Market research and customer segmentation
• Branding and positioning
• Marketing channels and digital marketing overview

Module 2: Marketing Strategies

• Product, price, place, and promotion (4Ps)
• Customer acquisition and retention strategies
• Social media marketing and online advertising
• Content marketing and email campaigns

Module 3: Introduction to Business Finance

• Basic accounting concepts
• Understanding financial statements (Income Statement, Balance Sheet, Cash Flow)
• Key financial ratios for business analysis
• Budgeting and forecasting

Module 4: Integrating Marketing & Finance

• Marketing budget planning
• Cost-benefit analysis for marketing campaigns
• Calculating marketing ROI
• Pricing strategies and profit margin analysis

Module 5: Financial Tools for Marketing

• Using Excel or Google Sheets for marketing finance
• Break-even analysis
• Forecasting sales and expenses
• KPI tracking and reporting

Module 6: Case Studies & Real-World Applications

• Successful marketing campaigns with financial planning
• Analyzing business growth through marketing-finance integration
• Lessons from startups and established companies

Module 7: Final Project

• Develop a complete marketing strategy for a business
• Include budgeting, financial forecasting, and ROI analysis
• Present a report with marketing recommendations backed by financial insights

Skills Covered

• Marketing fundamentals and strategy
• Financial analysis and planning
• Budgeting and ROI calculation
• Market research and segmentation
• Digital marketing basics
• Integration of marketing and finance for business growth
• Data-driven decision making